Google Developing Home Entertainment System 2012

BY AMIR EFRATI AND ETHAN SMITH

Google Inc. is developing a home-entertainment system that streams music wirelessly throughout the home and would be marketed under the company's own brand, according to people briefed on the company's plans.

The effort marks a sharp shift in strategy for Google, which for the first would time would design and market consumer electronic devices under the Google brand. The company has up to now mainly focused on developing the operating system that powers devices such as smartphones, tablets and televisions and allowing other companies to build and brand the hardware that uses it.

Google's Android unit has led a multi-year ...